Somethings that I will have to include on this poster to make it appropriate for ITV2 would be the ITV2 logo and a style of typography which is similar to what is used. This is something that would be used across all of the posters that they create to make sure that they link and that there is a common feature so that the audience knows what to expect. Another feature that I would use on my ITV2 poster would be the typography that is used across of all the platforms. This is also used for brand recognition as well as the use of the logo, this helps for the consumer of the program to easily recognise it as something that they would enjoy watching.
Some of the previous posters that I have looked at for other TV channels followed a theme of dark washed out colours that create a negative feel but as this poster is glamorising the use of drugs, the photos are very bright and follow a theme of bright, clean crisp colours in positive colours such as white and red. The name of the program that I will be creating this poster for would be '************'
Ideas for test shots that I will take:
- An ashtray, stubbed out cigaret with lipstick
- Empty bottle of wine
- Hand with nail varnish holding drug?
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