Typography

I will research different typography so that i am able to find one that is the most similar to the ones that are used on the posters, this will be done so that i can easily type my text and know that it will match. It will be important that i use the appropriate typography for the appropritate poster otherwise the target audience may not recognise it or all the pieces may not link.

I will use 'DaFont.com' in order to find my typographies as this is a site that makes it easy to find and download multiple different fonts in order top find the most appropriate one. 
The first typography I will look at will be for my E4 poster.

To set a bench mark of what my typography will have to look like, I will look at the one that has been used for "Noel Fielding's Luxury Comedy". After looking at 'DaFont.com' I found the typography Sanchez which I think is similar to the one that E4 uses and I will use this one on my poster (http://www.dafont.com/sanchez.font)

The typography that I will use on my Channel 4 poster is one that is already a default typography that is already saved on Photoshop so I will not have to down load it onto a computer. The one that I have found to create it would be Calibri. 

Analysing E4 Poster- Codes and Conventions

I will be using E4 as one of my channels that I will create my teenager, drug encoraging poster for. I chose E4 for this poster because they have shown programs such as "Misfits" and "Skins" that also involve the use of drugs and drinking which is what my poster will be encoraging and glamorising. 

I will use an image of a teenager as this is who the program will be targeting and who would be most likely to relate to the programs.
As well as teenagers watching the TV show, it will also attract an adult audience because they may be interested in seeing what their children are taking and using and the affects that it will have on them.



From this Skins poster we are able to look at the conventions that are used. For example, there is a banner with the E4 logo at the top right hand corner, this would be seen on all posters that they create and therefore I will need to include it in mine. Another convention that I can see from this poster would be that the poster used should be washed out and use dark colours in order to create a negative feeling. In order to achieve this in my own work I will need to chose where I take my photos carefully so that they give the same feeling off.

Planning- ITV2 Poster

The final poster that I will be creating is for ITV2 

Somethings that I will have to include on this poster to make it appropriate for ITV2 would be the ITV2 logo and a style of typography which is similar to what is used. This is something that would be used across all of the posters that they create to make sure that they link and that there is a common feature so that the audience knows what to expect. Another feature that I would use on my ITV2 poster would be the typography that is used across of all the platforms. This is also used for brand recognition as well as the use of the logo, this helps for the consumer of the program to easily recognise it as something that they would enjoy watching.

Some of the previous posters that I have looked at for other TV channels followed a theme of dark washed out colours that create a negative feel but as this poster is glamorising the use of drugs, the photos are very bright and follow a theme of bright, clean crisp colours in positive colours such as white and red. The name of the program that I will be creating this poster for would be '************'

Ideas for test shots that I will take:

- An ashtray, stubbed out cigaret with lipstick

- Empty bottle of wine 

- Hand with nail varnish holding drug?

Planning- E4 Poster

For my E4 poster, I will have to create it in a way that will attract a teenage audience. One way of doing this is by using images that involve things that will interest them such as scenes from parties or scenes that may be sexualised. The name of the program that I will be creating will be 'Outside' I have chosen this name because programs that have previously been created by E4 that are similar to my one have had short names such as 'Glue' and 'Misfits' so I believed that 'Outside' would be short and easily remembered as well as it representing the cast as not being the social norm.
I will use images on it that are of people that are about the same age range that I am trying to attract with the poster, 16-25 year olds. This would be done because this target market would be able to best relate to people that are of the same age range and are more likely to personally identify with the characters which would make it more appealing to watch.

Some of the ideas that I have had for test shots for my E4 poster would be ones such as, the top of a room full of teenagers so that you are only able to see the tops of their head. I would take this test shot because by not being able to see the peoples faces, you are creating a feeling of mystery and an enigma that they will have to watch the program to find out about.

I will take some inspiration from posters such as "This is England". This is because this cast are of a similar age to the cast that I will have shown in my show and also because I feel like it represents what it is like for a teenager to be in a crowed of people and how easily is for someone to get lost in that environment.