Final Promotional Posters

Channel 4 Poster

I believe that my poster looks appropriate for Channel 4 and it follows the conventions of the poster that they create. This is both with the typography and the logo as this is what is used with all of the posters that they create. Also because I retook the photo so that there is the person in the back ground which is more likely to be a Channel 4 poster because it will make people more understanding about the person affected.

E4 Poster

This poster that I have created for E4 follows the conventions of other posters that I have looked at by having the E4 logo and banner. As well as this, the actual image follows conventions of an E4 poster because it is a bright image that shows someone of the same age as the people in the program and the target audience so they will find personal identity and be more inclined to watch it.

ITV Poster

This poster that I have created follows the conventions of an ITV poster because it has a brightly coloured image with a large ITV logo on it which contains colours that have been taken out of the main image. It is not typically seen in ITV posters that they contain text about the program that it is advertising, it is more typical that the image is the main focus and then the logo from the poster. I believe that this will attract my target audience of 20-30 year old women because of the age of the person in the image being similar and the clothes that they are wearing.

Editing Photos

These thumb nails show my final photos that i will be using for my posters and bellow i will show the editing that I will do to make them final.

I have chosen this image to edit because there is enough room for the logo and also because the main focus in the picture is still on the drugs but you are able to see enough of the model to know that the poster is about children 

The first stage of editing my channel 4 poster would be to invert the logo to make it white so that it shows up on the black back ground. I will then add this photo to my poster. After this I edited the contrast and colours of the photo to make it more dramatic.

To add text I used the photoshop typography "Calibri" in bold as this is the most similar one that I can find to the one that Channel 4 uses. I typed out my words in black and then put a white box behind it in order to make it stand out

The first thing I edited for my E4 poster was the logo, I found a photoshop document of the tape logo that they use on the posters, in order to use it for my product I erased the writing that was on the tape so that I could add my own. I did this by using the cloning stamp 

Once I had removed the writing on the tape i edited the tape and the image to make it brighter and to increase the contrast in order to make the image more dramatic. I then added the words "Brand new Soap Outsiders" in order to make it personal to my poster.There was less editing required for my final poster because ITV poster typically only have the logo rather than a lot of writing on it. Therefore I changed the brightness and contrast of the picture to make it appear sunnier. I then changed the colours on the logo to make it fit with the picture.

The colours that I used in the ITV logo are ones that are taken out of the photo to help it to link which is seen commonly ITV posters

 

Test Shots

These are the test shots that I took for my posters but after looking at them on the computer and comparing them to photos that have been used for the actual promotional pictures so I have planned pictures to retake such as having the figure in the back ground of the Channel 4 picture

Setting up Photos

Channel 4 poster set up:
When setting up test shots for my Channel 4 poster I will experiment with changing small parts of the image in order to create the desired feeling.
Props that I will need for my Channel 4 poser;
- White powder
- Spoon
- Cigarette Packet
- Black back drop
- White back drop
- Pills
- Other fake drugs

Test Shots


Itv 2 poster set up:
I will use different pieces of scenery in order to create the feeling of glamour in the image. An example that of something that would be considered glamourous in my images would be something such as an expensive bottle of wine or a hand wearing expensive jewellery. 
Props that I will need for my ITV2 poster;
- An older model to hold props
- Cigarettes 
- Red nail varnish
- An ash tray
- Bottle of wine
- Empty glasses

Test Shots


E4 poster set up:
I believe that setting up my BBC Three poster in a believable way to the audience is the hardest one out of the three. This is because I will need to have a group setting in order to have lots of people of the same age range in the same environment. 
I will create an image
Props that I will need for my BBC Three poster;
- Bottles (Alcoholic)
- Lighting (Night club style)
- Outfits for models, modern style
- 

Typography

I will research different typography so that i am able to find one that is the most similar to the ones that are used on the posters, this will be done so that i can easily type my text and know that it will match. It will be important that i use the appropriate typography for the appropritate poster otherwise the target audience may not recognise it or all the pieces may not link.

I will use 'DaFont.com' in order to find my typographies as this is a site that makes it easy to find and download multiple different fonts in order top find the most appropriate one. 
The first typography I will look at will be for my E4 poster.

To set a bench mark of what my typography will have to look like, I will look at the one that has been used for "Noel Fielding's Luxury Comedy". After looking at 'DaFont.com' I found the typography Sanchez which I think is similar to the one that E4 uses and I will use this one on my poster (http://www.dafont.com/sanchez.font)

The typography that I will use on my Channel 4 poster is one that is already a default typography that is already saved on Photoshop so I will not have to down load it onto a computer. The one that I have found to create it would be Calibri. 

Analysing E4 Poster- Codes and Conventions

I will be using E4 as one of my channels that I will create my teenager, drug encoraging poster for. I chose E4 for this poster because they have shown programs such as "Misfits" and "Skins" that also involve the use of drugs and drinking which is what my poster will be encoraging and glamorising. 

I will use an image of a teenager as this is who the program will be targeting and who would be most likely to relate to the programs.
As well as teenagers watching the TV show, it will also attract an adult audience because they may be interested in seeing what their children are taking and using and the affects that it will have on them.



From this Skins poster we are able to look at the conventions that are used. For example, there is a banner with the E4 logo at the top right hand corner, this would be seen on all posters that they create and therefore I will need to include it in mine. Another convention that I can see from this poster would be that the poster used should be washed out and use dark colours in order to create a negative feeling. In order to achieve this in my own work I will need to chose where I take my photos carefully so that they give the same feeling off.

Planning- ITV2 Poster

The final poster that I will be creating is for ITV2 

Somethings that I will have to include on this poster to make it appropriate for ITV2 would be the ITV2 logo and a style of typography which is similar to what is used. This is something that would be used across all of the posters that they create to make sure that they link and that there is a common feature so that the audience knows what to expect. Another feature that I would use on my ITV2 poster would be the typography that is used across of all the platforms. This is also used for brand recognition as well as the use of the logo, this helps for the consumer of the program to easily recognise it as something that they would enjoy watching.

Some of the previous posters that I have looked at for other TV channels followed a theme of dark washed out colours that create a negative feel but as this poster is glamorising the use of drugs, the photos are very bright and follow a theme of bright, clean crisp colours in positive colours such as white and red. The name of the program that I will be creating this poster for would be '************'

Ideas for test shots that I will take:

- An ashtray, stubbed out cigaret with lipstick

- Empty bottle of wine 

- Hand with nail varnish holding drug?