Thursday, 9 April 2015

Final Promotional Posters

Channel 4 Poster

I believe that my poster looks appropriate for Channel 4 and it follows the conventions of the poster that they create. This is both with the typography and the logo as this is what is used with all of the posters that they create. Also because I retook the photo so that there is the person in the back ground which is more likely to be a Channel 4 poster because it will make people more understanding about the person affected.

E4 Poster

This poster that I have created for E4 follows the conventions of other posters that I have looked at by having the E4 logo and banner. As well as this, the actual image follows conventions of an E4 poster because it is a bright image that shows someone of the same age as the people in the program and the target audience so they will find personal identity and be more inclined to watch it.

ITV Poster

This poster that I have created follows the conventions of an ITV poster because it has a brightly coloured image with a large ITV logo on it which contains colours that have been taken out of the main image. It is not typically seen in ITV posters that they contain text about the program that it is advertising, it is more typical that the image is the main focus and then the logo from the poster. I believe that this will attract my target audience of 20-30 year old women because of the age of the person in the image being similar and the clothes that they are wearing.

Editing Photos

These thumb nails show my final photos that i will be using for my posters and bellow i will show the editing that I will do to make them final.

I have chosen this image to edit because there is enough room for the logo and also because the main focus in the picture is still on the drugs but you are able to see enough of the model to know that the poster is about children 















The first stage of editing my channel 4 poster would be to invert the logo to make it white so that it shows up on the black back ground. I will then add this photo to my poster. After this I edited the contrast and colours of the photo to make it more dramatic.


To add text I used the photoshop typography "Calibri" in bold as this is the most similar one that I can find to the one that Channel 4 uses. I typed out my words in black and then put a white box behind it in order to make it stand out





The first thing I edited for my E4 poster was the logo, I found a photoshop document of the tape logo that they use on the posters, in order to use it for my product I erased the writing that was on the tape so that I could add my own. I did this by using the cloning stamp 

Once I had removed the writing on the tape i edited the tape and the image to make it brighter and to increase the contrast in order to make the image more dramatic. I then added the words "Brand new Soap Outsiders" in order to make it personal to my poster.There was less editing required for my final poster because ITV poster typically only have the logo rather than a lot of writing on it. Therefore I changed the brightness and contrast of the picture to make it appear sunnier. I then changed the colours on the logo to make it fit with the picture.

The colours that I used in the ITV logo are ones that are taken out of the photo to help it to link which is seen commonly ITV posters